July 11, 2018
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Machine learning technology, which is defined in this ProgrammableWeb article, is starting to become a common component in many types of technology platforms. Machine learning has led to the advent of predictive analytics, which has been rapidly growing in usage and is becoming an important aspect of business operations and processes.
Swift IQ belives Machine Learning as a Service (MLaaS) will become a key market in the near future as more providers look to integrate predictive APIs with their customer transaction data. After presenting at the recent API Strategy and Practice Conference, Swift IQ CEO Jason Lobel spoke with ProgrammableWeb about how businesses can use an API-driven approach to improve their "adaptive intelligence", and shares four techniques that can be tested immediately.