Mobile Backend-as-a-Service provider AnyPresence has launched its 5th generation product at APIWorld, San Francisco, already garnering industry praise and winning the DataWeek/APIWorld prize for Top Innovator at the conference. Susan Miller, Chief Business Development and Strategy Officer at AnyPresence, spoke with ProgrammableWeb about how the new product will change the way API developers work.
By any measure developers of mobile computing applications are having a tough time making a living. For the most part they have to give their applications away for either free or a nominal fee. They generally wind up sharing revenue based on the amount of advertising revenue their application generates. Of course, that revenue is totally dependent on how successful the application is. To help mobile developers ensure that kind of success Scringo today launched Developer Zone, which gives mobile developers the ability to download a variety of commonly-used features to boost end user engagement for free.