In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.
Lonely Planet, a publisher of travel guides and eBooks, has announced plans to provide access to over 8,000 city guides via API. The Australia based travel company hopes that providing API access to their catalog of content will help grow a thriving partner program.