Among the three largest social networking sites the most arcane to deal with from a developer perspective is LinkedIn. Now PeopleLinx is trying to prove there is a viable developer opportunity surrounding Linkedin APIs. The company, which just picked up an additional $3.2 million in financing, has developed an analytics application for LinkedIn that allows organizations to more easily ascertain what people are connected to what potential key accounts.
"Get rewarded for being social" is the slogan of PeerPerks, a new service recently launched by social media influence ranker PeerIndex. Less than a month after PeerIndex has extended its offering by providing insights into the topical influence of a user, PeerPerks is the next step of the company to make "social influence" an actual good.