With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
On Wednesday, Amazon announced that it has updated the Alexa Smart Home Skill API to support new experiences it has added to its Alexa devices. The new experiences include Routines, which allow customers to control multiple devices using a single voice command, as well as new Groups functionality.