Bike sharing, a common form of collective transportation outside the US, has started gaining traction in the US. A recent addition to the bike sharing scene, viaCycle, approaches the market differently than its competitors and hopes that its innovative approach will make it the Zipcar of bike sharing. viaCycle differentiates itself by combining the community aspect of bike sharing with "cutting edge IT." Within the IT competitive advantage lies the viaCycle API available for third-party app development.
Filmaster, a project started by two Polish movie addicts in 2008 has made moves that could catapult them into the big marquee. Filmaster takes it one step further than movie databases like IMDB and movie recommendation engines like Mombo by combining movies and recommendation with a complete community-based social experience. And to support all this, it has a website, mobile applications and a Filmaster API to fuel further adoption.