The way we watch television is definitely changing. For most, it's changed already. Instead of setting up a VCR and hoping that everything goes well, we have DVRs. Instead of racing home to catch things live, we can grab it on iTunes, watch it on Hulu, or the network's own website. It's truly a wonderful time to be a TV fan. With these changes in how we watch TV, it's expected that we'll start to see a change in how we talk about our favorite shows. A new site is using Twitter's API to help make that happen.
The Twitter Streaming API has been successfully used by Yahoo!, Google, and Microsoft, who have been given access to the full feed of all public tweets. Twitter has now enabled this "firehouse" of data for a number of other companies.