Facebook this week introduced two major sets of developer tools for interacting with its various services. The company released a new software development kit for Apple's Swift programming language, and added lots of new features to its Graph API 2.7. Both toolsets are available in preview form.
Discussion of Google's recent acquisition of Jambool has largely centered around its virtual currency platform, Social Gold. The power behind that platform comes in the form of the Social Gold API. Again, Google has bought a company whose API is central to its success.