microPledge enters the emerging market for small scale financial services. This service allows everyday people to contribute to a common goal that requires something more than higher ideals: money! It is geared specifically toward software development, which makes the microPledge API a niche offering.
Rapleaf wants to see more personalization apps built on its Rapleaf Personalization API. To support the expansion, the company will provide grants and services to companies via its just-launched $1 million fund. The investment approach is quickly joining contests and hackathons as ways for providers to woo developers.
Gowalla, the location aware social networking service, has announced the release of their first public API (our Gowalla API profile). This will help them keep up with other location-centric social services like Foursquare's new API.