October 13, 2009
This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.
Ever wondered what impact your active presence on the Web has? For example, when you write a blog post or tweet about something, you may be interested in how many tweets your post receives and how many users can potentially reach your post. There are many ways to measure your social impact, however, to cover all social channels and platforms can be difficult to achieve. A Silicon Valley based company BackType builds an analytics platform that helps you understand your social impact at large. BackType's major goal is to give users a very comprehensive view of all social media. Today, it supports over one million sites and networks including Twitter and Facebook. When your app wants to get all the data that comes from Twitter, you can use the Twitter's Streaming API which is the subject to various limits. BackType, however, belongs among those few that have the unlimited access to the full Twitter firehose. It can access more than 50 million tweets a day coursing through Twitter.