One of the cool things our directory data allows us to do is to get a glimpse at both short term and long term trends in the API space. One slice of data worth looking at is the categories have had the most growth. This article looks at which categories have grown the most in the last five years.
They say it’s the Age of the Consumer because people have more access to a lot of information about any given product they buy or vendor they do business with. But for all that information one thing most of us don’t have much control over is the rewards programs their credit cards generated points towards every time they buy something.