July 2, 2019
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Two Oregon entrepreneurs, Jake Weatherly and David Shear were having trouble expanding on an huge opportunity selling software to college students. Of the 3.2 million youth age 16 to 24 who graduated from high school between January and October 2010, about 2.2 million or 68.1 percent, are enrolled in colleges and universities. To Weatherly and Shear, these 2.2 million students represent not just today’s software users, they represent the market of tomorrow. Talk to the Gillette or Visa about the power of building brand awareness with college students and you’ll understand the untapped buying power within the 2.2 million U.S. college and university students.
To provide more options in searching for relevant contacts, Microsoft has decided to transition WorkingWith API users to its new People API. The People API not only provides more robust metadata than the WorkingWith API, the People API includes greater browse/search functionality and ranking system.