The process of taking your photos and sharing them online with your friends has never been easier. There are several services available to do that today like TwitPic, YFrog and others. The success of Instagram even led to an unofficial API, which was subsequently shut down to be eventually replaced with its official API. The photo sharing services space seems ripe for the emergence of APIs, which in turn might trigger the next round of innovation from developers.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.