Expion, a Social Media Management System (SMMS) company, specializes in helping companies manage their brand images on social networks, from Facebook to Youtube to Twitter, often relying on partners' APIs to pull of some of their more interesting feats. Most recently, it was chosen by Google as a Google Plus API partner for the brand-focused Pages feature.
So much buildup and anticipation goes into launching an app, but once the app has gone live your work is only just starting. Most app users leave an app within the first three months after download. This article offers tips on how to make sure your app thrives once it reaches the App Store.