The power of choice is a valuable part of our everyday lives, and with so many options at our disposal along with wildly different tastes and opinions, it's a good thing we have the freedom to choose. Based on this idea, it's easy to see how things like music charts, recommendations from film critics and general ratings on social media platforms may not be the opinions shared by everybody, and a recommendation system that could focus more on a person's specific preferences would be quite useful. That's pretty much what Tumbz has set out to do. The Tumbz API also makes it possible for this functionality to be integrated with other applications.