A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Primis hit the Israeli web video market with its video discovery unit launched in 2018. The company has now expanded the usefulness of its platform with new API capabilities. The API features allow publishers to track and engage with viewers based on events like clicks, impressions, etc.
Our API directory now includes 112 advertising APIs. The newest is the TagLabs ActiveTag API. The most popular, in terms of mashups, is the Google AdSense API. We list 74 Google AdSense mashups. Below you'll find some more stats from the directory, including the entire list of advertising APIs.
