Smaato has been at the in-app advertising game for years now. However, the industry has advanced so much in the last few years, that updating its existing SDKs wasn't good enough to support the current environment. Accordingly, Smaato has completely rebuilt its in-app advertising Smaato SDK.
Changes to an API Terms of Service (TOS) are an inevitable part of API operations, and as API owners work to evolve their APIs, changes can often be at odds with the community. As some API seem to struggle with the best way to update, Google's approach appears to be more balanced. Google just updated its TOS for Google Earth and its popular Google Maps API.