May 24, 2019
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Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.
We've added seven APIs to the ProgrammableWeb directory today in several categories including Media, Energy, Products, and Messaging. Included is a set of APIs for MoEngage, which helps developers engage users via push notifications. Here is a summary of the API directory additions.
Ad Server Solutions offer exactly what their name implies: ad serving solutions for advertisers, publishers, agencies and networks. It's a one-stop-shop for advertising, serving and management solutions, allowing users to manage, serve, analyze and report on online ads while generating funds from their content and ultimately increasing revenue. The Ad Server Solutions API opens up this functionality to third party developers.