Google has announced that Google Analytics now features a new service, the Google AMP Client ID API. The new API makes it possible for developers to analyze user experience across AMP and non-AMP pages, and provides metrics such as bounce rate, session duration, and pages per session.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.