The internet is full of videos that teach how to use complex software, like Photoshop or Final Cut Pro. Why not use the same technique for teaching how to use an API? Younger developers, who grew up in the age of these video tutorials, find this format especially useful. These types of videos do not have to have high production costs – they simply require screen capture and voice-over.
Vadio is building a business off the YouTube API. The company also has its own technology for translating a list of songs into music video playlists no matter where the videos are stored. Vadio has already seen interest from radio stations, because the product is more appealing than simple audio and increases listener engagement.