Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
Vimeo has announced the launch of a brand-new singular, unified Vimeo API with OAuth 2 support for authenticated API calls on videos, users, groups, channels, albums, and upload. The new singular Vimeo API, which is in open beta, replaces both of Vimeo's Advanced and Simple APIs.
A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.