In the digital age, many companies use customer touch points to collect information without capitalizing on its full potential. By allowing companies to harness the huge amounts of customer information that gets collected, APIs become a powerful tool for competitive advantage.
Where were you when Hurricane Sandy hit, and what were you doing? If you're like many other ProgrammableWeb readers, you weren't watching news reports on TV--you were using social media to keep tabs on your friends and family, and taking advantage of the vast amounts of data available on the Internet to make sense of the situation. Below, a round-up of how Twitter and other online resources helped people get through the record-breaking "super storm."