September 28, 2010
Vonage today announced that it is acquiring communications platform-as-a-service provider Nexmo in a cash and stock deal valued at $230 million. Nexmo counts some 350 customers and over 100,000 registered developers, and says that it is processing 5 billion API calls every year.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
Even in the age where services such as OnStar from General Motors can be used to call for help in the event of an automobile accident, seconds still matter when it comes to major trauma injuries. As part of an effort to save more lives by relaying critical information faster, Rave Mobile Safety and public safety officials from King County, Washington, in cooperation with automotive providers of telematics data such as OnStar, demonstrated how APIs are being used to stream information in real time to the call centers manned by emergency services personnel.