Smartphones will continue to play a bigger role in our lives. The results of a recent study by research firm Mind Commerce confirms this. According to the report, the telecom networks API industry will grow 38% and account for $157 billion in global revenue by 2018.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.