Open APIs are upending the ecommerce business model and forcing developers to seek out more realtime tools to ensure a positive customer experience. Speaking with ProgrammableWeb at the recent API World conference in San Francisco, Tony*, a lead developer with an online retailer, discussed some of the unique impacts that face retail when using APIs to enhance content delivery.
Under the rubrick of what it calls a "Sales Channel SDK," Shopify has launched a series of APIs so that developers can build new sales channels that Shopify's merchants can then use to extend the visibility of their catalogs. The company also announced new partners who will be using those APIs.
The new API is aimed at helping development teams and creative agencies working with brands to leverage the ubiquity of chat apps to enhance brand-to-customer communications.
