Telephony platform Twilio is now giving developers more insight into their application activities. Now users of the Twilio Voice API and Twilio SMS API have the option to view usage patterns, thanks to a partnership with GoodData. The dashboard shows the last 90 days of call and text volumes, with the option to explore the data further.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.