August 20, 2012
ReferralCandy is an online marketing company that specializes in referral marketing. The company provides a plug-and-play platform that makes referral marketing easier. Techinasia.com notes that ReferralCandy modeled their structure after Dropbox’s two-sided incentive referral program. Dropbox’s program rewarded both the user that signed up through a referral link and the referrer with additional storage space. This tactic has proven successful for ReferralCandy who recently released their ReferralCandy API.
Hoover's, the business information company, has released their own Hoover's API, aka "HAPI". This new API enables developers to create applications that utilize Hoover's database of 27 million companies and 34 million business executives (details at our Hoover's API profile). This is certainly useful data for a variety of enterprise applications.
In an agile world where the majority of application development is now iterative the testing of applications has never been more important. After all, the impact of single undiscovered error can now be easily compounded through multiple iterations of an application; making it that much harder and expensive to discover and fix later on.