Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
In order for a website to have any impact on the web, it has to be seen. Knowing how many people have visited the site and if it's effective enough to keep them coming back again and again is key. The world wide web is a densely populated jungle of competitors fighting for the consumer's attention, and in order to stay ahead of the pack, it's good to know the facts.