Planspot, event marketing service provider, provides access to its marketing tools through the Planspot API. The Planspot platform offers an all-in-one marketing tool that can manage, promote, and sell tickets to events. From promotion via email and social media, to dashboards that track sales and monitor progress, Planspot embodies its founder's dream: "to create a single solution for event promotion, publishing, discovering and planning."
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.