Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
SlickText, a leading text messaging marketing company, has announced that the company plans on releasing an API which will make it possible for developers to integrate the SlickText platform into their applications. The number of Messaging APIs has been growing steadily and at the time of this writing, there are 261 Messaging APIs in the ProgrammableWeb Directory.