Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
In a press release on 11 March 2013, Message Bus announced that its Message Bus Platform is now available for integration via Zapier's drag and drop API integration capabilities. This is exciting news for anyone trying to create efficient integrations and workflows that make sense for business but don't come with the associated efforts, long lead times and costs that custom API work entails.