Thousands of researchers, entrepreneurs, and executives need to tap into Web data to deliver insights. Access to structured Web data tends to be limited at best, and heavily gated by billion dollar corporations. Consuming crawled web data with an API usually makes more sense for businesses.
As business computing migrates to SaaS applications, developers must address the problem of the data silos the software creates. APIs let you move data in and out of these online applications but, they present a new set of problems: managing data in several applications using several APIs.
Wearables are the next big thing and Plantronics, maker of enterprise-grade Bluetooth headsets and other gear, wants to play a key role. The company has a dedicated developer program with PLT Labs, and is participating in hackathons around the country to raise awareness about its potential.