In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.