June 26, 2018
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Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
At Facebook’s developer event F8 Refresh, WhatsApp announced updates to its WhatsApp Business API aimed at helping businesses to better communicate with customers. Facebook announced the coming launch of the Researcher API aimed at providing viable research opportunities for the academic community.