Vadio is building a business off the YouTube API. The company also has its own technology for translating a list of songs into music video playlists no matter where the videos are stored. Vadio has already seen interest from radio stations, because the product is more appealing than simple audio and increases listener engagement.
When video rental and streaming company Netflix released its Netflix API, it was meant to support its DVD-by-mail business. In the time since the Netflix API was released, the business has shifted to streaming instant video, from hundreds of devices. Meanwhile, the Netflix API hasn't changed much and it's time for a redesign, according to Netflix's Daniel Jacobson in his talk at OSCon Wednesday. Jacobson's talk offers examples of how the next iteration might look, including doing away with versions, but creating unique endpoints for each partner's application.