Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.
When looking at the tags associated with the mashups that are submitted to our directory; the most popular ones have always been mapping, social and search. In recent months that trend has continued and today we look at a mashup type that is nearly as popular but doesn't seem to get as much coverage; the video mashup. These recent Mashup of the Day selections all incorporate video, specifically the YouTube API.