More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
ReelSurfer has been capitalizing on our short attention spans when it comes to watching online videos. ReelSurfer is an application that lets anyone clip and share any video from any website. Users can then compile and organize clips into a larger "Reel." Earlier this week, ReelSurfer announced the beta ReelSurfer API that allows users to embed video clips into any website or app. Developers can now add applicable video clips to their apps and websites without the hassle of editing out video irrelevant to their content.
Think the social web is big? When it comes to connecting Twitter, Facebook and others to the rest of the web, APIs are there to do the heavy lifting. The category continues to explode, already surpassing the number of social APIs added last year. Our directory currently lists 558 social APIs, with nearly 200 added this year.