Think the social web is big? When it comes to connecting Twitter, Facebook and others to the rest of the web, APIs are there to do the heavy lifting. The category continues to explode, already surpassing the number of social APIs added last year. Our directory currently lists 558 social APIs, with nearly 200 added this year.
Visible Measures, a content advertising technology company, today announced the launch of the True Reach API, hoping to provide its advertising and technology partners access to Visible Measures’ database of five trillion data points on video content across more than 4,000 brands.