AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.