April 20, 2020
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PriceAdvantage, a company that provides fuel price analytic services, has announced a new API that will allow fuel retailers to streamline integration with the platform. The company is hoping that the API will simplify the process of importing and exporting pricing data.
As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.
The vast majority of analytics software is going to be consumed within another application, rather than exist as a stand-alone application. Recognizing this fact, analytics application vendors are racing to deliver robust sets of APIs around their applications that make it easier for developers to embed those capabilities within their applications.