April 20, 2020
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With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
As enterprises embrace digital business models, they are evolving toward becoming data-driven organizations and harnessing analytics. This article explores the challenges of using traditional analytics approaches, how API management can address these challenges, and mine valuable data for analytics.