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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Twelve APIs have been added to the ProgrammableWeb directory in categories including Games, Analytics, and Media. Highlights include an API for Amazon GameOn Admin Console, Bikewise API for bike incident data, and the Google Page Lifecycle API. Here's a rundown of the latest additions.
We have all been there many times, trying to resolve complicated and important issues in an automated world only to be met with a frustrating series of dead ends. This is funny coming from the Director of Sales for a popular Web Service that does just that, solves important brand protection problems for our clients utilizing our profanity filter and image and video moderation services. But, with these new leaps and bounds in technology, we still require the old fashioned human touch.