AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.
The line between what constitutes a software-as-a-service (SaaS) application and a platform-as-a-service (PaaS) environment has always been relatively thin. SaaS applications that expose an API to third-party developers can quickly transform into a development platform.