July 11, 2019
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Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers' thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.
In 2008 when Netflix announced plans to move to the cloud, most observers were dubious. Now Netflix has become one of the first major companies to exist completely in the public cloud and their architectural shift to cloud based microservices led to many successes in performance and scalability.
Swivel, along with its cousin IBM Research's Many Eyes, is helping make sharing, visualizing, and discussing data on the web fun and addictive. How? Take, for example, the following Swivel-hosted graph, which shows the Growth of Creative Commons Photos on Flickr to millions of photos.