October 25, 2017
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In a pragmatic new article for Wall Street and Technology entitled Mashups Slowly Gain Traction on Wall Street, Melanie Rodier provides an overview of how a growing number of financial firms have started turning to mashups to save money and improve operations. The article highlights a new report by the Aite Group that projects that financial firms will spend $35 million on mashup technology in 2009 and includes several insights from Adam Honore, author of the report.
Every day ProgrammableWeb has a Mashup of the Day featured on the home page and the Mashup Dashboard. Today's is a unique one in that there's a lot more money at stake than usual: it's the Salesforce for Google AdWords application which combines Salesforce.com and Google AdWords.
Sixteen APIs have been added to the ProgrammableWeb directory in categories such as Financial, Messaging, and Insurance. Highlights include the Bestow API for life insurance quotes and sales, and several APIs for Barclays financial services and banking. Here's a rundown of the latest additions.