Mashup contests can be a good way to reveal the variety of applications that are possible when the developer community is provided with a quality API. At the recent BarCamp London 5, Stefan Magdalinski, CTO of MOO.com, ran a weekend-long MOO API hack competition. The MOO service and API let users submit custom designs that can be printed onto products like business cards, sticker books, postcards, etc. These products can then be sold through an online store.
RealNetworks hopes wireless network operators around the globe will take advantage of its new RealTimes Stories SDK, which will allow carriers and developers to offer customers automated, cloud-based media management tools. The SDK and integrated API do most of the heavy lifting.
Each week we see dozens of mashups added to our mashup directory and often these use and combine APIs that go beyond the typical Google Maps mashup of old. This past week three of the more innovative ones go beyond just maps by using APIs from Netflix, MyBlogLog and Flickr. Here's a quick overview: