There are many ways for websites to tap into online social networking services to allow their users to connect with each other. Now, for publishers who want to add social network functions to already existing websites, Yahoo! has announced their new Updates API, a web service that provides permission-based access to the actions of any user with a Yahoo! account. As part of Yahoo!'s Open Strategy (Y!OS), this API essentially allows developers to treat the Yahoo! network as a social networking platform (for more on Y!OS see our coverage of the initial Y!OS announcement and their YQL launch).
When planning an event, aside from all the fun stuff like the programme, the décor and the like, the bottom line is getting people to turn up; and no-one's going to make an appearance if they don't even know it exists. So marketing the event is key, and that's where evvnt comes in. It's an online event marketing service that focuses on getting the word out there by broadcasting and publishing a user's event to multiple event listing sites. The evvnt API makes this functionality available to be integrated with other sites and applications.