With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.
Have you ever heard of a Chief Science Officer? I recently spoke to Kontagent’s CSO and was excited to learn that Kontagent’s world of big data processing is one of the few places in the world in which academic exercise is directly applicable to industry. Kontagent is a user analytics platform which can easily be integrated into any web site or mobile app. The ease of integration results from the decision to provide a RESTful Kontagent API.