One of the more frustrating things about using business applications is they invariably impose some form of workflow that is baked into software. Vendors have long argued that these workflows are essentially amalgamations of best practices that the vendor has painstakingly aggregated while researching and developing the application.
At Google I/O, the developer conference in San Francisco taking place this week, the search giant announced a Siri-like service, Google Now. Users can ask questions and get answers directly in what they call "smart cards." Those cards, with flight delays and sports scores, update automatically. And you'd better believe that within each of these cards is an API call.