November 16, 2016
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Our API directory now includes 112 advertising APIs. The newest is the TagLabs ActiveTag API. The most popular, in terms of mashups, is the Google AdSense API. We list 74 Google AdSense mashups. Below you'll find some more stats from the directory, including the entire list of advertising APIs.
Facebook has launched a new Continuous Live Video API that enables developers to broadcast long and persistent streaming video to the world's largest social network. Previously, Facebook Live streams were limited to 90 minutes, but thanks to the new API, third parties can broadcast longer events.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.