The Affdex Mobile SDK by Affectiva is a facial expression analysis tool, used by researchers and marketers alike to learn more about customers and their interaction and emotive response to ads, branding, and any type of media. Designed for mobile iOS applications and backed by MIT scientific research, the SDK offers a rich package of varied emotions and measurement preferences, with a dashboard to display and track results.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Eleven APIs have been added to the ProgrammableWeb directory in categories including Marketing, Nutrition, and Games. Highlights include an API for integrating Stratfor Worldview service, provides intelligence, predictions, and news regarding global issues. Here's a rundown of the latest additions.