The Affdex Mobile SDK by Affectiva is a facial expression analysis tool, used by researchers and marketers alike to learn more about customers and their interaction and emotive response to ads, branding, and any type of media. Designed for mobile iOS applications and backed by MIT scientific research, the SDK offers a rich package of varied emotions and measurement preferences, with a dashboard to display and track results.
Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.
CityDeals.com, local/national deal and discount finder, enables developers to access its deals database via the CityDeals API. Third party apps can feature daily deals and discounts, or provide a searchable interface of CityDeals.com's entire portfolio of discounts. CityDeals.com partners with retailers and service providers around the globe to provide an expansive offer of discounts applicable on a national scale or at the local level.