The Affdex Mobile SDK by Affectiva is a facial expression analysis tool, used by researchers and marketers alike to learn more about customers and their interaction and emotive response to ads, branding, and any type of media. Designed for mobile iOS applications and backed by MIT scientific research, the SDK offers a rich package of varied emotions and measurement preferences, with a dashboard to display and track results.
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
Shoutlet, enterprise social marketing platform, has added a contact form API to its plethora of social media services. The API allows developers to gather contact information (e.g. data from an online sign up form) and automatically update the Shoutlet contact database with the pertinent information.