Partnering with a storage vendor may not be the first thing that comes to mind for most developers, but EMC is looking to changd some hearts and minds about the strategic role storage plays in application development.
Step back almost 20 years. I was then CEO of a tiny publishing house at a group breakfast during what was then called the American Booksellers Association convention. The guest speaker was a guy with a clearly nutty idea: Jeff Bezos was selling books over the Internet. Every publisher in the room had the same question: who in their right mind would ever buy a book that you couldn't hold in your hands before paying for it?