Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
Payleven, the Square equivalent for the world outside of the US, has launched an API to complement its mobile payment device. Prior to the API, use of Payleven's mobile payment device required downloading the Payleven app (similar to Square's current model). However, the API allows developers to integrate Payleven's functionality within third party apps.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Payments, Statistics, and WebRTC. Highlights include the PrexView API for converting data to readable formats and the simple-to-implement TalkJS API for chat function. Here's a rundown of the latest additions.