March 8, 2016
Single purpose API
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Omnichannel personalization provider RichRelevance has unveiled a suite of APIs that enable retailers to integrate personalization into any of their applications.
Hewlett-Packard is looking to make its application testing tools more accessible than ever via implementations that are hosted in the cloud. Developers can access these tools via RESTful APIs. Kelly Emo, director of product marketing for HP Software, says that by making HP LoadRunner 12 and HP Performance Center 12 available as a cloud service, HP is making a concerted effort to introduce a broader spectrum of organizations to its application testing tools.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.