Most people are familiar with the critical role customer relationship management (CRM) applications in the cloud have come to play in terms of managing sales organizations. But what most organizations have yet to fully appreciate is how a critical a role those applications could play as a front end to any number of business processes across the enterprise.
Zootle, UK based hosted CRM provider, offers most of its features through the SalesSystemCRM API. From prospecting to order processing, the API allows developers to integrate an entire ecommerce solution with its existing website and apps. The SalesSystemCRM app suite already focused and tailored to budgets in the SME space. However, an API makes the CRM provider even more attractive to businesses strapped for IT resources.